Our Values

We believe shopping has the power to change the world. And, let's be honest, it has too!

We all have to shop for almost everything we need, but it doesn't mean we have to damage the planet or exploit people in order to meet out needs and comforts. There is a better way!

Every purchase with supports a better planet and social justice. Your shopping  helps support marginalised communities and artisans, helps support endangered species, restores degraded ecosystems and removes dangerous carbon from our atmosphere.

How do we do this?

1.  We offer genuinely ethically made products.

Most of our products and brands are certified under schemes such as:

  • Fair Trade
  • Fairtrade
  • Fair Wear
  • Indigenous Art Code
  • Certified Organic food (various schemes)
  • GOTS Organic (cotton)
  • Certified Vegan
  • Cruelty Free
  • Recycled 
  • Carbon Neutral Product

By choosing to purchase them, you are making a real difference to people and the planet - supporting women, traditional artisans and cultures and Indigenous artists and makers - all done without child labour or slavery, with fair (living) wages and safe working conditions, and premiums paid to communities to help them build essential infrastructure like schools and health centres.

2.  We believe that business has a duty to give back to the community and the planet in a way that makes a genuine difference. Together we can end greenwash!

Ethical shopping should ultimately be about changing the world for the better and treating all people and other living things with compassion and dignity.

We support important causes


  3.  We are active participants in the global fair trade movement. 

We also believe that business must take on a leadership role in changing the world for the better. We are members of the fair trade community in Australia - for example, our CEO and co-owner, Dr Darren Curnoe, is a member of the executive committee of the Fair Trade Association of Australia and New Zealand.

You'll also regularly find us at Fair Trade markets around Sydney and in the seasonal catalogues produced by the Fair Trade Association of Australia and New Zealand.

4.  We are a carbon positive business and soak up a lot more CO2 than we produce.

All of our electricity is 100% carbon offset and our website is 100% carbon offset, as verified by TreeNation. Our domain web host (Google) is also verified as 100% carbon neutral.

Our main delivery partners (Sendle & Australia Post) provide 100% carbon neutral deliveries. And we use recycled, recyclable or compostable shipping materials in every order that we send.

Finally, the hundreds of trees we plant through TreeNation each year have a positive impact on the planet's carbon balance and soak up hundreds of tonnes of CO2 as well as resorting ecosystems and providing habitat for endangered species. 

At Ethical by nature, shopping really does make a world of difference!

Our Values